You're looking with the quarterly reports. Income projections are sturdy. Your sales group is firing on all cylinders. The marketplace is ripe for disruption. Then, the CIO walks in.   You talk to, "How rapidly can we launch a whole new, individualized customer loyalty app? Our competitors are gaining ground." https://sergiogyocp.angelinsblog.com/38471246/your-largest-competitive-edge-is-hiding-in-the-server-place