The PESTEL analysis talked about Earlier checked out the macro environmental things affecting business, although not the microenvironmental components. On the list of microenvironmental elements are competition, that are resolved by a competitor analysis. The Competitors analysis of Pepsi-Lipton Brisk appears to be on the immediate and oblique rivals https://emilianomhdxy.pointblog.net/not-known-facts-about-harvard-case-study-help-79388909