Through programmatic advertising and an exchange, the advertisers can determine which users are the most valuable and then adjust bidding accordingly. Google sends the bidder application a bid request that describes an impression being auctioned. The bidder's account is configured to use the PROTOCOL_ADX RTB protocol (hereafter referred to as https://angelojrxcj.blogthisbiz.com/34415345/i-principi-fondamentali-della-tecnologia-pubblicitaria-ad-tech